Happy World Photography Day! 📸

Photography isn’t just about pictures – it’s about people, stories, relatability and connection.

I love photographing brilliant local businesses, each with their own story to tell. From brand shoots and events to headshots and products, what I love most is helping people feel relaxed and comfortable in front of the camera so their real personality shines through.

Here’s why professional photos make such a difference in business:

⭐ First impressions happens in seconds – make them count
⭐ Fresh, unique, high quality images helps boost your visibility – SEO and the algorithm prefer them!
⭐ Consistent & cohesive quality imagery builds recognition and trust before anyone reads a word
⭐ Strong visuals stop the scroll on social media
⭐ Professional photos show you as an established, credible business, they show you take your business seriously (and your clients will too)
⭐ Great images reflect your personality and make your business memorable
⭐ Marketing can become easier when you’ve got a bank of images that are consistent & tell your story

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But once you’ve invested in professional photos, the real magic happens when you actually start using them!

And here’s the best part: one photoshoot can give you content for months.

Below are some simple but effective ideas you can use to get more out of your images.

Marketing/Social Media post ideas for your brand photos

1. Your Best-Performing Photo Post
Take a look at your Insights or Analytics – which photo got the most engagement? Share it again and talk about why you think it resonated.
👉 Example: “This was our most popular post last month. I think it worked because it showed not just what I do, but how my clients feel during their session.”

2. The One That Got Away
We’ve all had a photo we loved that didn’t get the attention it deserved. Share it again and say why it matters to you.
👉 Example: “Still wondering why this one didn’t take off? It’s one of my personal faves!”

3. Then vs. Now Post
Show an older photo of your business alongside a recent professional shot. Highlight how far you’ve come.
👉 Example: “Here’s me in my first year of business vs. today. A lot has changed – and these photos capture that growth!”

4. Values in Focus
Pair a photo with one of your business values. Use the image to visually represent it.
👉 Example: “One of my core values is warmth, and that’s exactly what I want clients to feel during a shoot.”

5. What You Don’t See
Pair a finished image with a behind-the-scenes story.
👉 Example: “What you don’t see here: I was standing on a chair to get this angle!”

6. Celebrate Milestones
Use a professional image when sharing wins (anniversaries, new launches, client milestones).
👉 Example: “[Business name] is 5 years old today – what a journey it’s been!”

7. Seasonal Vibes
Repurpose your images to match the season.
👉 Example: “This bright, fresh shot is giving me all the spring energy I need for new projects 🌸”

8. And finally… Photographer Appreciation 😉
Who took your brand photos – shout them out! 
👉 Example: “Massive thanks to [photographer name] for making me feel so comfortable in front of the camera!”

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Turn your photos into content!

World Photography Day is a reminder that photos are more than just “nice to have.” They’re an important tool in business that builds trust, sparks connection, and helps you stand out in a crowded market.

So if you’ve already invested in professional photography – don’t let those images sit forgotten on your laptop.
Use them. Reuse them. Tell your story with them.
And if you’re still stuck for ideas, maybe consider a shoot with me (or become a member of my Photography & Marketing membership) and get help with content creation too!

Haven’t had a brand shoot yet? Maybe this is your sign to finally book one 😉

Book a free no pressure discovery call – If you’d like photos that feel like you – I’d love to chat.

#WorldPhotographyDay #BrandPhotography #PhotographybyFran #WiltshireBusiness